National Hair Journal Salutes Phoenix Hair Loss Center
By Lucinda Beaty
National Hair Journal
National Hair Centers is owned and operated by Lisa Zimmerman. Chris Webb and I, Society member Lucinda Beaty and her assistant Nicole, visited Lisa at her studio in Phoenix, AZ. Lisa gave us a tour of her impressive two story building; here are some of the highlights: Hair Replacement began in the Zimmerman family back in 1975 when Lisa’s father Arnold started his hair replacement business. Lisa joined the family business in 1977. Their building in Phoenix, AZ was purchased in 1990, went through renovation and design and then National Hair Centers opened in 1991. In 2000, Lisa Zimmerman took over the business from her father.
The 1st level of the building has client waiting rooms, 22 styling rooms, a hair transplant surgery center, and a special Virtual Reality VIP area. Each of the stylists has their own section in the work rooms. Lisa has 35 employees to help run the business. Lisa’s assistant, Sarah Villaverde, plays a critical role helping control this expanding business.
95% of Lisa’s hair transplant clients are men. Dr. Barry Weiss, Medical Director of National Hair Centers. He is a member of the ISHRS (International Society of Hair Restoration Surgery) and we had the pleasure of meeting him while he was in between surgeries. He will be attending the next ISHRS annual meeting in Canada. National Hair Centers has two dedicated Virtual Reality stylists and their clients have a special VIP area. VR clients receive special upgrades and ID cards. Most of Lisa’s VR clientele are men although her Virtuesse clients are growing.
The second level of National Hair Centers consists of a laser therapy room and lounge area where clients relax before their laser therapy session. National Hair Centers is recognized in the Phoenix area as a full-service facility offering medical and non-medical hair loss solutions. She has been successful in obtaining new clients through advertising. She has her own graphic artist on staff and has a marketing agency that comes in a couple times a week to work on strategies that help get he word out on all of the hair loss solutions available.
Lisa also sits on the board of the Transitions International Group. I would like to thank Lisa for allowing us to visit her center and taking the time out of her busy schedule to give us a tour. Please visit the centers website at www.nationalhair.com